Forget about diving for your phone when you have a question while watching your favourite sport, movie or TV show.
The latest AI-powered TVs unveiled by Samsung Australia in Sydney this week promise to answer the questions for you, without distractions.
Samsung, which is arguably leading the world in AI in smartphones and household appliances like fridges and washing machines, has put artificial intelligence front and centre of its premium TV line-up for 2026.
But it’s not AI that is changing, the tech giant, which is celebrating 20 years as the world’s number one TV brand, is massively expanding its Aussie line-up.
It will offer 50 per cent more glare-free TV models than last year, 50 per cent more art TV options and 50 per cent more ultra large displays.
Interestingly though, it seems to have moved away from touting 8K models, sticking with mainly 4K options arguably better suited to Australian internet speeds.
Its biggest model is now a whopping 115 inches with the AI-powered Micro RGB flagship coming with a price of almost $42,000.
Dropping down to the 85 inch version will save more than $30,000 with a RRP of $9999, while the 55 inch version is $2499.
A new 83 inch OLED Samsung TV will sell for $999, while 100 inches of the Neo QLED TV will cost $6999.
For those on a budget, the 2026 TV range starts from $749 for an AI-powered 43 inch Mini LED model.
The full AV line-up includes an expanded portfolio of Wi-Fi speakers and soundbars, including a new Music Studio series, the next generation of powerful Q-Series soundbars, and refreshed Sound Tower models.
Samsung believes its Vision AI Companion (VAC) features will be particularly popular with Australian sports fans
It’s available across 4K and above TVs.
Samsung says it will bring together its broadest range of AI platforms, including Bixby, Perplexity, and Microsoft Copilot, to “make the TV experience more intelligent and personalised”.
“Designed to work alongside users as an entertainment companion, VAC can help guide what to watch, what to eat, and what to listen to, extending the role of the TV beyond viewing alone,’’ a Samsung statement said.
“Unlike AI designed for individual devices and users, Samsung Vision AI Companion is purpose-built for the communal TV screen using various LLMs (large language models), including Microsoft Copilot and Perplexity to share visualised, intelligent responses adapted to Australian questions and requests.
“An upgraded version of Bixby sits at the core of Vision AI Companion which enables more natural dialogue, deeper contextual understanding, and personalised responses.”
Bixby already allows people to check on the washing via their TV and other compatible appliances.
Simon Howe, Director – Visual Display, Samsung Australia, said Australians often picked up their phone to ask questions like who is the actor and where a scene was filmed.
“With Vision AI Companion, Australians’ curiosity is addressed, as answers to questions will pop up to the side of the TV display, providing relevant information without disrupting the program.”
After recently signing up with Kayo Sports for F1 coverage, after watching the Netflix series, my wife and I have found ourselves watching a lot more sports, including the AFL and NRL.
She is continually hitting the phone to ask questions about drivers and teams, or more annoyingly asking me to do that.
It will be interesting to see if the on TV option is as good as Samsung says.
For sports fans, the latest technology also offers new features to better enhance coverage.
“For soccer fans, AI Soccer Mode Pro on S95H and S90H – and AI Soccer Mode on S85H – the TV will automatically detect live matches to sharpen player detail, and help produce a balanced crowd atmosphere with clear commentary, so every moment feels more immersive and match-ready, with minimal distractions.”
Samsung also has premium models designed specifically for gamers with faster refresh rates and quick-access gaming tools.
“As we celebrate 20 years as the world’s No. 1 TV brand, we’re proud to introduce new innovations, from our breakthrough Micro RGB technology to Vision AI-powered picture and sound solutions, once again setting a new benchmark for home entertainment,’’ Mr Howe said.
“With these advancements, a new reality comes to light through lifelike visuals, precise colour, and by harnessing AI, providing deeply personalised experiences that will bring Australians closer to the content they love.”
“Our new range of AI-powered TVs go beyond entertainment to deliver practical benefits in everyday life, helping Australians find what they want faster, enjoy content easily, and make the most of their TV time.”
“Micro RGB is designed to bring Australians closer to the content they are passionate about through exceptional lifelike colour – from movies, to sport, gaming and art.
Australian Aboriginal artist and Gurindji-Waanyi woman, Sarrita King is an artist with works featured on the Art Store since 2017 through to the present curated collection.
“Being able to bring contemporary Aboriginal art and share my story into homes around the world thanks to Samsung has been a career highlight and something I’ll always be proud of.
“The technology displays my artworks in their truest form, capturing the energy and movement of my ‘Lightning’ series with integrity and depth.”
Samsung’s 2026 range of AI TVs are available across Australia via Samsung online and leading retailers.