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Across the next two decades, Australia is poised to see the largest intergenerational wealth transfer in its history, with an estimated $3.5-$5.4 trillion to pass from Baby Boomers to younger generations. This new cohort is more likely to direct that money toward ventures that align with their values. If the screen industry wants to tap into that, it needs to get better at selling itself.

Such was the advice of producer and investor Deanne Weir at Screen Forever yesterday, speaking on a panel that looked at attracting more private…