Crikey! Robert Irwin has fooled us all.
A week after teasing fans with news of a big screen debut, the Wildlife Warrior, 22, has revealed the truth behind the dramatic film trailer he shared on socials.
It’s a bloody ad!
Just last week, Irwin took to Instagram with a gripping trailer showing him running through the wilderness. Even without giving much away, it boasted all the elements that guaranteed a night out at the IMAX theatre.
“Something epic is coming. I’m so excited to finally share what I’ve been working on … things are about to get wild,” he captioned the sneak peek at the time.
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Now, not only do we know what the I’m A Celebrity … Get Me Out Of Here! co-host and US Dancing With The Stars winner was actually running away from, but also what it was all about.
In a fresh post online, Irwin has outed that the clip is actually an ad for outdoorwear brand, Columbia.
“Robert vs. 100 Crocs: Challenge accepted. The crocs were formidable, but my Omni-Max™ Tellurix shoes were up for the challenge,” he captioned the video
“The cat’s out of the bag … #MAXIMPACT isn’t a movie … yet. Had an absolute blast making this #ad with @columbia1938.”
Argh, ROBERT!
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While my initial reaction was sheer disappointment, the ad is indeed clever and fun – everything you’d expect from the loveable larrikin.
Fans online were captivated by the entire spectacle – from the giant inflatable crocodiles chasing him and theatrical narration right down to the closing cameo by his real-life crocodile, Stella.
“This is gold,” one person celebrated.
“This is more adorable than I imagined,” another agreed.
Another added: “I did not see the inflatable crocs coming – incredible lol.”
To be fair, no one did.
The quirky idea for an advertisement even had other brands who have worked with the famous Aussie a tad envious.
Bonds, who famously went viral for stripping Irwin of his khakis for a racy underwear campaign in April last year piped up with their thoughts, saying: “stop this is too good.”
OK fine! But I’m not buying the shoes (… out of protest).