Anyone who’s spent time on Foodtok is likely familiar with Anthony Voulgaris. The Melbourne-based content creator – better known as Undiagnosed Anthony – has built a following of more than one million on Tiktok through his in-car dining videos and offbeat skits, earning a reputation for knowing what’s worth lining up for. 

That curiosity around what’s worth the hype has also carried into his recent role with Swisse, where he’s been tapped as the official “quality taste assurance manager” for their gummies range – a product he already gravitates towards.

It started with fast food reviews and fried chicken taste tests but, over time, something shifted. What began as the occasional aside has since become a defining series: sweet treats.

“When I started the sweet treat videos, the whole point behind it was that I am such a savoury person. The initial video I made was like, ‘you know what I’ve been loving lately?’ and it was a sweet treat,” he says.

That sweet tooth made the partnership feel like a natural fit.

“I’m not gonna lie, on the shoot [with Swisse], they had to stop me from eating them,” he says. “I forgot that there’s a recommended amount you should be having a day”.

For Voulgaris, the appeal comes down to the same thing he looks for in any dessert: something familiar, but with enough of a twist to keep it interesting. His go-to?  The Swisse Apple Cider Vinegar + Fibre Gummies, which lean slightly tart – something he says taps into his savoury instincts.

“I loved the smell of it and I love chewing it,” he says. “I think I must just love apple cider vinegar.”

That same playful approach carried through to the Swisse Sweet Treat Club, where the gummies range was reimagined as limited-edition gelato flavours served from an ice-cream truck on the Gold Coast. Early this month, more than 3000 free scoops were handed out, with flavours inspired by the gummies range including baked apple and cinnamon cake, Sicilian orange and berries.

It’s the same idea that has made his content resonate: knowing what feels worth the hype, whether that’s a late-night dessert run or gummies that taste more like a sweet treat than part of your daily routine.

“You know how some people will be like, ‘I only have pistachio ice-cream’?” he says. “Yeah, that’s not me. I’ll try everything”.

The campaign even scored him a giant mural on Swan Street in Richmond, launching May 25, with Voulgaris painted as the self-appointed “king of sweet treats” – surrounded by oversized gummies and giving his seal of approval.

For him, it’s a pretty fitting full-circle moment: a content creator known for chasing the next sweet fix, now quite literally becoming the face of one.

“I feel like once you get into them, it doesn’t stop,” he says. “All in moderation, I guess”.

This article is produced by Broadsheet in partnership with Swisse.

Produced by Broadsheet in partnership with Swisse

Produced by Broadsheet in partnership with Swisse
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