LG Electronics has marked its partnership with MasterChef Australia by hosting an event showcasing its recent line up of kitchen appliances featured on the television series.

The event, named A Taste of the Good Life, took place shortly after the conclusion of Season 17 on Network 10. It featured cooking and entertainment workshops led by MasterChef Australia contestant Declan Cleary, allowing attendees to experience the company’s kitchen solutions first-hand.

Cooking demonstrations

The event was based on practical demonstrations, with activities such as a cooking masterclass and live product feature showcases. LG’s appliances, which include ovens, fridges, microwaves, and cooktops, recently appeared on MasterChef Australia, providing the context for their use at the event’s workshops.

Shannon Tweedie, Marketing Manager at LG Electronics ANZ, commented on the company’s approach to the Australian market and its support for home cooks through technology.

“LG has long been a trusted name in Australian kitchens, and we’re incredibly proud to now offer the complete kitchen solution, empowering every Australian to confidently pursue their culinary passions. Our partnership with MasterChef Australia perfectly embodies this shared vision, showcasing how LG innovation can support even the most high-stakes cooking. With our InstaViewTM ovens installed for the contestants, alongside our fridges and microwaves, we’re demonstrating that LG products are built to perform under pressure, bringing both joy and delicious results into every home.”

Cleary, who became known on the show for his relatable style and passion for cooking, hosted a hands-on masterclass. He demonstrated the use of LG’s appliances to create restaurant-style dishes, emphasising accessibility for everyday home cooks.

Cleary said:

“For me, cooking is about joy and connection, and my journey on MasterChef taught me that anyone, with the right tools and a little passion, can create incredible meals. That’s the beauty of the show – it proves that restaurant-quality cooking isn’t just for professionals. That’s why I’m so excited to partner with LG because their appliances are driven by innovation and are designed to be incredibly intuitive, truly empowering Australians to unlock their culinary creativity and cook more at home. They make it easy to prepare amazing dishes, bringing that MasterChef magic right into your own kitchen.”

Workshops and appliance features

The event was structured around cooking and lifestyle demonstrations. Alongside Cleary’s culinary session, attendees participated in a mixology workshop using LG’s Craft Ice, which produces slow-melting round ice balls for cocktails, and a food photography tutorial for capturing images of dishes.

Guests had the opportunity to use LG’s induction cooktop, featuring fast-heating and flexible cooking modes, as well as BlueEasy Clean steam cleaning for ovens. The appliances on display highlighted user-focused technology, such as the InstaView “knock-knock” feature for both fridges and ovens, as well as auto-hood activation connecting cooktop and rangehood via the LG ThinQ app.

In a demonstration, Cleary showed how the ovens’ pro cooking modes could be used to steam fish and air fry corn, while easy sliding touch controls and LED lights on the cooktop were highlighted as key usability features.

Television partnership

Since the start of this partnership, LG and MasterChef Australia have collaborated on multiple activations. During the season, the InstaView fridges appeared in a Mystery Box episode, revealing secret ingredients with their illuminated glass panel. The campaign has also involved 2024 MasterChef winner Nat Thaipun, who worked with LG to create a dinner party content series.

The kitchen appliance range showcased at the event includes ovens, cooktops, rangehoods, fridges, microwaves, and dishwashers. LG is focused on expanding this offering in Australia, following the launch of its cooking range last year and further extension in the current year.

The event forms part of LG’s broader aim to demonstrate how its home appliances can support real-life cooking experiences and domestic entertaining. The company has positioned the MasterChef Australia partnership as a way to present its solutions in practice, with a focus on reliability and ease of use in the home environment.