I’m a huge advocate for Aussie businesses, innovators and entrepreneurs, so I’m super proud to be drawing attention to the tangible as well as ‘feel good’ benefits of buying local as Australian Made Week Ambassador.
When we choose to buy products bearing the iconic green-and-gold kangaroo logo it makes a huge impact on supporting local jobs and communities and boosting local economies.
New stats from Roy Morgan research also paint a promising picture of what’s possible if Aussies make a few small ‘swaps’ when they shop – if every household spent an additional $20 per week on Australian Made products, it would inject an extra $11 billion into the economy each year and creates almost 20,000 new jobs. My own research supports these numbers and given I got 53% for Marco Economics at university, that holds weight.
That’s why in 2026, Australian Made Week is pushing the $20 ‘swap your shop’ challenge, which is as easy as taking a few seconds to seek out the certified Australian Made options when buying everyday items like groceries, household goods and clothing.
There are so many high-quality Australian products – in nearly every product category there’s an Aussie option – so why wouldn’t you want to buy local? We have an international reputation for having the highest standards in craftsmanship, safety and sustainability.
We also have such an immense pool of talented and hardworking people on home soil who we need to support and celebrate.
My business partners and I have made a conscious decision to support Australian product and produce because we know it leads the world in quality as well as safety standards.
I encourage all Aussies to join with me this Australian Made Week – as well as the other 51 weeks of the year – in showing and sharing their love for local makers and growers. Take up the ‘swap your swap’ challenge!
Every Aussie wins when we buy local.