“Art lets me express what words can’t. It gives me focus, calm, and escape, helping me process health challenges and stay positive throughout. It means a lot to me to be a part of this Bupa campaign and help to demonstrate the connection between art and health for others to see.”
The campaign, which launches in Australia today with digital billboards in Melbourne and a light projection in Sydney, celebrates creativity as a powerful way to share health experiences and encouraging people to open up so they can feel less alone and empowered to seek care.
Bupa Marketing and Brand General Manager Naomi Driver said: “Our research shows how creative activities like drawing or painting can help people unwind and make sense of difficult moments, even in a short space of time. This campaign encourages people to share their health stories creatively, because when words are hard to find, expressing yourself can help you connect, cope and feel more in control of your health.
As part of the global campaign, one of Europe’s largest hand-painted murals has been unveiled in London which is equivalent to 22 double decker buses. The project brings together artists and storytellers from around the world, each sharing a personal health story through their artwork.
Alongside Weightman, contributors include Olympic diver Tom Daley, and renowned artists such as Sophie Tea, Yinka Ilori and Coco Dávez. The campaign represents stories spanning fertility, sickle cell, diabetes, anxiety, ageing, grief, and more, showing how art can express the physical, mental and emotional sides of health.
Bupa is inviting people around the world to share their health story through creativity and art at bupa.com/express where it will become part of a global collection. To help inspire people, the site includes tips and advice on how to start a creative activity.
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