The EOFY sales deliver some of the biggest and best discounts of the year – yes, sometimes even bigger than Black Friday.

From home and tech to fashion and beauty, this is the perfect time to score a bargain. But don’t wait until June 30 – these are the brands kicking things off early.

adidas has launched a wild 40 per cent off sale, including thousands of styles across footwear, clothing and accessories.

Right now, you can pick up a pair of Samba OG Shoes for as little as $108 (down from $180) and Gazelles for just $102 (down from $170).

Getting away from the cold this winter, and in need of some new luggage to make it happen? Samsonite has just launched a massive EOFY sale, with up to 50 per cent off a huge range of suitcases, bags, and backpacks – and up to 60 per cent off clearance picks.

Priceline is slashing prices on a huge range of items, with up to 50 per cent off a range of fragrance, makeup, skincare and haircare picks.

Shop hundreds of discounted winter styles at St Frock, with prices on hundreds of pieces slashed by 30 per cent.

Or, shop all the items curvy girls are loving, with a huge selection of pieces at City Chic now under $50. You can also pick up bras for 50-70 per cent off online.

Please note: prices are correct and products in stock at time of publishing. We’ll do our best to keep this story updated, but be aware products move fast during sales events.

In Australia, the financial year begins on July 1 and ends on June 30 the following year.

Before June 30, retailers will offer major discounts to entice Aussies to shop and clear out their old stock before the new financial year begins.

Now known as the end of financial year sales, this the time where we can take advantage of epic discounts on must-have items in fashion, beauty, home and tech.

Like other sale events, there’s no official start date of the end of financial year sales.

Typically most major retailers will start to kick off the savings from June 1, but this doesn’t stop some from starting early or starting much later, closer to June 30.

Keep this page bookmarked and we’ll keep a running update of all the best EOFY sales for you to browse through.

There’s no set run time, and you’ll find each retailer does things a little differently. Some will run the sale for the entire month of June, whereas others will pick just a few key days or a week to promote their EOFY sales. Generally speaking, all the sales will be over once June 30 rolls around.

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Cassidy PearceCassidy PearceShopping Writer

Cassidy started her career in media in 2022, working in local news and lifestyle journalism before joining the team at news.com.au checkout. She holds a Bachelor of Communications (Journalism + Social and Political Science) from the University of Technology Sydney. Cassidy’s passion for beauty came from her years as a dance teacher, spending many weekends in false lashes and red lipstick (and needing the perfect way to remove it at the end of the night). She loves trying new products, and isn’t afraid to get out her calculator to work out what’s really worth your money. When she’s not working, you’ll find her scrolling on social media, chipping away at a crossword puzzle, or planning her next trip.