Sony has announced its first True RGB BRAVIA TVs – the BRAVIA 9 II in 115-inch and the BRAVIA 7 II in screen sizes from 50-inch to 98-inch – featuring independently driven RGB LEDs, alongside a next-generation theatre system.

The BRAVIA 9 II is Sony’s most advanced expression of True RGB featuring newly developed LED controllers for the highest level of backlight control. This architecture produces purer primary light before the image reaches the panel. With Contrast Booster 40 and Luminance Booster Pro, the BRAVIA 9II creates accurate hues with superior contrast at higher brightness levels.

Exclusive to the BRAVIA 9 II is a newly engineered glare-free and low reflection unique screen treatment which delivers rich, deep blacks even in bright living room environments. Sony Pictures Entertainment (SPE) participated in the evaluation of the surface film, helping ensure the TVs preserve the filmmaker’s intended picture quality across a variety of lighting environments.

With improved up-firing beam tweeters and side sound positioning tweeters, the BRAVIA 9 II enhances cinematic surround sound with powerful depth and true immersion.

“Sony has been advancing LED control for over 20 years from our first independent RGB light sources in the Qualia 005 in 2004 through to our flagship Backlight Master Drive premiering in 2016,” Sony Australia head of home entertainment, Michael Bell said.

“Our new True RGB represents a breakthrough that combines the precision of individually controlled RGB LEDs with the best aspects of both Mini LED and OLED, giving viewers purer colour, higher brightness, and picture accuracy that holds up in any room.”

Both the BRAVIA 9 II and BRAVIA 7 II are powered by Sony’s RGB Triluminos Max and RGB Backlight Master Drive Prowhich drives each LED with high precision, improving brightness, reducing blooming, and producing purer colour than conventional Mini LED displays. This enables the TVs to achieve Sony’s largest colour volume ever, combined with X-Wide Angle Pro, for accurate colour reproduction from wider viewing angles.

Acoustic Multi Audio+1promises a cinematic experience while enhancing dialogue clarity with Voice Zoom 3 powered by AI. Sony’s evolved 3D Surround Upscaling expands stereo to wider 3D surround. Cables are concealed by the Mirage Stand for a clean, clutter-free appearance, while its floating design creates a sleek, modern look.

My Cinema optimises picture and sound for film-first viewing, Ambient Optimisation that automatically adapts picture and audio to room conditions and viewing position, Studio Calibrated modes for platforms, including Netflix, Prime Video, and SONY PICTURES CORE, as well as support for Dolby Vision, Dolby Atmos, DTS:X, and IMAX Enhanced.

Both BRAVIA 9 II and BRAVIA 7 II feature Google TV with Gemini, introducing AI-powered assistance, making content discovery more intuitive and personalised. Google TV brings together movies, shows, live TV and recommendations from across apps into one seamless experience. With Gemini integration, users can interact naturally with their TV to discover content based on mood and interests, ask questions, explore topics with supporting videos, and access helpful everyday information directly on screen.

Sony TVs use recycled materials across the body, internal parts, and remote, including Sony original SORPLAS. The BRAVIA 9 II is the first TV product to use renewable plastic created from used cooking oil and other renewable feedstocks.

Components produced with renewable plastic include the rear cover, one of the largest components, and some internal components such as optical components. Additionally, the entire line-up benefits from power efficient RGB LED control by RGB Backlight Master Drive Pro. A new inclusive remote controlimproves accessibility through narration friendly design and tactile clarity.

The BRAVIA 9 II in 65-, 75- and 85-inch will be available from July for RRP $5,999, $7,499 and $9,999 respectively, with the 115-inch launching from September for RRP $44,999.

The BRAVIA 7 II 65-inch is available now for RRP $3,999 with the 55-inch, 75-inch and 85-inch rolling out from June for RRP $2,999, $5,499 and $7,499 respectively. The 50-inch model will be available from July for RRP $2,699 and the 98-inch will launch from August for RRP $12,999.

The BRAVIA Theatre Trio premium wireless theatre system was created in close collaboration with SPE to bring an authentic cinema experience into the home with a newly designed three-speaker system optimised front, left, right, and centre speakers that delivers a wide, immersive soundstage and clear dialogue. Sony’s 360 Spatial Sound Mapping technology (360SSM) generates up to 24 phantom speakers to create a wide, cinematic sound field that envelops listeners from every direction.

With a newly added high-performance USB Type C microphone, the BRAVIA Theatre Trio delivers enhanced measurement accuracy and precise room calibration. BRAVIA Theatre Trio supports Dolby Atmos, DTS:X, and IMAX Enhanced for compatible content and can be expanded with optional subwoofers and rearspeakers including dual subwoofer configurations.

Direct Connect allows compatible BRAVIA TVs to pair directly with optional wireless subwoofers and wireless rear speakers, without requiring a soundbar, enabling simple setups for deeper bass and more expansive surround when paired with the TVs speaker system.

The BRAVIA Theatre Trio will be available from July for RRP $2,999.

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