The FIFA Fan Festival in Dallas is deploying two large-scale LED installations from Unilumin delivering more than 8.5 million pixels in total.
The centrepiece of the World Cup event in the city’s Fair Park is the 5m Interactive LED Sphere, which is designed to look like a giant illuminated football.
The sphere, which was developed in collaboration with AMS Events, deploys Unilumin’s 3.9mm outdoor LED technology. Fans can scan a QR code, upload a photo and watch as their image appears on the LED display in near real time.
The main stage LED display at Fair Park’s Dos Equis Pavilion, meanwhile, measures 14m by 8m. Comprised of the Chinese manufacturer’s URMIII 3.9mm outdoor LED technology, the wall’s resolution of 2,912 by 1,664 provides a visual backdrop for live programming and fan experiences throughout the event.
Paul Johnston, vice-president of global strategic markets at Unilumin USA, says: “From the Interactive LED Sphere to the main stage display at Dos Equis Pavilion, this project demonstrates how LED technology can transform fan engagement through immersive storytelling and participation.
“By combining iconic visual experiences with real-time audience interaction, we’re helping create memorable moments that extend beyond the venue and amplify the energy of the world’s most celebrated sports.”