Abbie Chatfield has revealed she will overlay an “anti-clickbait” watermark onto certain types of content she shares online in a bid to protect her image.

Chatfield announced the move on Tuesday in a video shared to her social media accounts as she explained the reason behind the change.

In the clip, Chatfield included a watermark covering her face, which read: “Anti-clickbait media watermark.”

“Anytime I do a video face to camera and I plan to show any emotion particularly when I have no makeup on or I’m in my plaits or I have my glasses on and wearing a t-shirt I’m going to put a watermark over my face,” she said.

Chatfield said she wanted to stop screenshots from her videos being used by media outlets.

“I’m going to put a watermark over my face unless I’m looking happy, joyous, dancing and looking put together because I don’t want to stop showing up online in my natural state,” she continued.

“I don’t want to have to put makeup on of fear of getting a bad photo where I look aggressive or unkempt. I don’t want to have to do a full beat to be able to speak about my opinions.

“Not that I care about how I look but people see women who are not wearing makeup and who are not put together and not performing for the male gaze, they see that as a sign of instability or being crazy.”

Chatfield’s fans supported the move while suggesting other methods she could use.

“I see you as the Princess Diana of our generation. I fear in ten years time everyone will look back and wonder why everyone including the news gave you such a damn hard time,” one fan commented.

“Please start using bizarre snap filters,” another suggested while a third said: “What about getting a bunch of cute wigs and rotating them.”

However, other commentators hit back at Chatfield, branding the move “embarrassing”.

“Did she really suggest the consensus is that women who don’t wear makeup and don’t ‘perform for the male gaze’ are instable, crazy, aggressive, rebellious, delusional or manic? I love to hear if that is the actual consensus because that sounds mental,” another said.

“Me me me me me, that’s all you are about,” someone else wrote.