Modern Adventure Pro Cycling will become Modern Adventure Factor Racing from 2027 as the bike manufacturer steps up its investment to become co-title sponsor of the U.S.-registered team.
The aim is to create an American team capable of racing the Tour de France within the next five years, the squad said in a press release on Tuesday.
Already a technical partnership in the team’s first year of racing, the much-boosted partnership will also bring Factor Racing, Factor’s in-house UCI Continental development program, under the broader Modern Adventure Factor Racing umbrella.
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“The move creates a clearer stepping stone for young riders and a recognized pathway for emerging US talent to European racing, connecting development racing with the professional team, and giving emerging talent a more structured route through the sport,” the team said in a press release.
Founded by former professional George Hincapie at the end of 2025, in their first year of existence in the ProTeam level, the US squad has already taken five wins, three of them in Europe at the Tour de Wallonie for New Zealander Ben Oliver, including the overall.
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The squad have also taken part in a host of cobbled Classics, starting with what they called a ‘trial by fire’ for such races at Kuurne-Brussels-Kuurne and going all the way to Paris-Roubaix. Their next race in Europe, the five-day Tour of Slovenia, starts on Wednesday.
“I know what it feels like to be a young American rider looking toward Europe and trying to understand how to get there,” Rob Gitelis, who raced in Europe in the 1980s, said in the team press release. “There was no easy pathway then, and it still isn’t easy now.”
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“The ambition to reach the Tour de France within five years is bold, but it has to be. Factor wants to be part of that because we believe in the mission, and because we can contribute more than equipment.”
As is the case for other teams backed by bike manufacturers, Factor hope to create what they described as a “direct feedback loop with athletes and staff,” both to back the team and act as a product development link.
“Rob and Factor understand what we are trying to build,” added Hincapie.
“This is not just about putting great bikes under our riders, although that matters at this level. It is about surrounding the team with people who understand racing, development, equipment, and the long road it takes to reach the Tour de France.”