Kmart Australia has unveiled an exciting new living range following the launch of its first ever K home furniture store.
Kmart’s new collection will include items priced at $1.75 each, is locally designed, and on-trend, coming in pastels, patterns, and natural tones.
The range will begin dropping in stores and online at the end of June. Kmart
Some of the stand-out pieces include a Red Marble Decor Tray for $13, an Oslo Rechargeable Lamp for $19, a Pink Bubble Dinner Set for $39 that now comes in a rich chocolate colour, and a Reverse Polka Dot Linen Cotton Quilt Cover Set for $62, available in two colours.
The range will start dropping in stores and online from the end of June, with the full range available in August.
Items in the range start from as little as $1.75. Kmart
Also included in the collection the viral Goldie Chair which will now come in green and chocolate for $155, and a new matching Kits Mini Goldie Chair in pink and white for just $69.
Kmart’s Merchandise Director, James Brennan, said: “The new Living collection reflects our focus on evolving with how Australians are living right now—bringing together playful design, functionality and incredible value.
“We know cost of living continues to be front of mind, so we’re making it easier for customers to refresh their homes with on-trend pieces that feel exciting, versatile and accessible at every price point.”
This latest move comes as competition between Kmart, IKEA, and Amazon heats up, with shoppers now spoiled for choice when it comes to affordable and stylish homewares ranges.
Shoppers are now spoiled for choice when it comes to affordable and stylish homewares ranges. Kmart
Kmart’s opened its first K home furniture store in Box Hill South, Victoria, on June 18.
The trial outlet brings together more of Kmart’s low-price home range together in one dedicated space, including larger pieces and their wildly popular Anko range and is sure to give the likes of IKEA and Amazon a run for their money.
K home has opened its first outlet in Victoria on June 18. Kmart
Retail expert Gary Mortimer has told Today the concept store is a “much bigger, much wider, and much deeper” range of Kmart’s already wildly popular line up of homewares.
“A lot of the products in this new K Home store you could only once buy online,” he said.
Homewares has become one of Kmart’s most successful departments. Kmart
Many of the new items are previously viral pieces in the latest colours. Kmart
Homewares is one of Kmart’s most successful categories, Mortimer explained, boosted during the lockdown when people were looking to improve work and living spaces in their homes at lower prices.
“This is a chance for them to leverage that success,” he added.
Since then, Kmart has optimised its home furnishings, decorations, appliances, bedding, releasing products in every home category, many of which have gone viral with the help of social media.