Unfortunately for them, the ratings race wasn’t over.
UFC today announced the Freedom 250 fight card pulled a whopping 34 million global viewers, with several countries — including France (Ciryl Gane) and Spain (Ilia Topuria) — yet to report their final tally, which means that number could significantly increase over the next few weeks.
The event also amassed 126 billion total views on social media, 5 billion engagements, and 536,000 new followers. UFC was the top trend throughout fight night on June 14, occupying eight of the top 10 trending positions.