’Jai July’ is officially in full swing with the NRL announcing a special birthday celebration for Jai Arrow as well as several other “fundraising activities” over the course of the month.

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In a statement released on Wednesday, the NRL have revealed they will throw the ‘World’s Biggest Birthday Party’ for South Sydney’s match against Newcastle on Sunday, July 12 which is Arrow’s birthday.

“The NRL has announced it will throw the World’s Biggest Birthday Party for Jai Arrow as the centrepiece of a series of fundraising activities to support his fight against motor neurone disease that will occur across the month of July,” the statement read.

“This will be a case of the game uniting behind our own,” ARL Commission chairman Peter V’landys said via the NRL’s statement.

“We are a family. Jai and his family need our help and they will get it. One of the best things about Rugby League is its ability to unite for an important cause and they do not get more important than this.

“On July 12, we will throw the biggest birthday party in the world for Jai. It will be a huge occasion with the whole game involved.

“Don’t bring presents. Bring a donation. And help Jai get through this with everyone in the rugby league community behind him.”

Jai Arrow and his South Sydney teammates with the ‘arrows up’ gesture. Pic: Souths DigitalSource: Supplied

As per the statement, several companies are sponsoring Jai July with donations over the next month.

Coca-Cola South Pacific will donate $1000 for each try scored in NRL, NRLW and Origin games in July while insurance company Budget Direct will donate $1000 for each four-pointer the Rabbitohs score.

In addition, Trading Card licensee Select have committed $40,000 to encourage players to stand with Jai with an arrow gesture after tries.

For the event on July 12, two children will be admitted into Accor Stadium free with every adult ticket while popular children’s group The Wiggles will perform.

There will be a giant birthday cake presented to Jai post-game with fans allowed to enter the field of play following the match.