Artificial intelligence (AI) and digital twin technology are changing the paradigm of golf course management. On the 1st, Meisa, the operator of an AI course management solution called ‘Meisa Green,’ said it has signed a memorandum of understanding (MOU) with DaJeong Golf Engineering for ‘building a digital twin for golf course management.’
(From left) Choi Seok-won, CEO of Meisa; Min Seung-hyun, director at DaJeong Golf.
The purpose of this agreement is to move away from conventional methods and convert golf course conditions, work histories, and on-site action results into digital data as assets. The companies plan to build a structured smart management system that can be used immediately in real-world operations and decision-making.
As recent climate change has driven up the difficulty of managing golf courses, demand has grown for data-based management systems and a predicted model for accumulated growing degree days (GDD). The two companies’ cooperation is expected to meet these industry needs and significantly accelerate the digital transformation (DX) of golf course management.
DaJeong Golf Engineering is a company that leads the adoption of advanced equipment such as unmanned robotmowers based on extensive field experience. Meisa will verify the ‘Meisa Green’ solution in line with DaJeong Golf Engineering’s day-to-day operational flow, and begin efforts to upgrade the integration process that consolidates management sites nationwide into a single platform.
‘Meisa Green’ is an AI solution that links course conditions and work histories to convert an individual’s know-how into an organization’s data assets. After the companies conduct a pilot application (PoC) of the solution at commissioned management sites managed by DaJeong Golf Engineering, they plan to extend the technology to a level where automated equipment can judge on-site conditions on its own and operate accordingly. They will also pursue joint research and development (R&D) through a working-level council and expand the rollout of the solution across golf courses nationwide.
Choi Seok-won, CEO of Meisa, said, “Course management is a field where the key lies in field experience and judgment, but now is the time to accumulate that experience as data and use it as objective evidence.” He added, “Through this collaboration, we will do our best to ensure that Meisa Green becomes established as a complete digital transformation model proven in the field.”
Min Gyu-young, CEO of DaJeong Golf Engineering, said, “Course management requires fluid judgment depending on on-site conditions.” He added, “Starting with this agreement, we will confirm Meisa Green’s practical synergies and jointly build a data-centered system that fits the coming era of smart golf course management.”