Sky will premiere the campaign during its coverage of the opening Test between the All Blacks and France, bringing the film to audiences moments before kick-off.
Head of Sport Content Gary Burchett said Sky was proud to help launch a campaign that reflected what live sport means to New Zealanders.
“Sky and New Zealand Rugby have worked closely to craft this piece. We think it’s a great example of what can happen when you’ve got access, trust and a shared understanding of what this team means to people.
“Sky’s role extends beyond broadcasting the game. It’s about telling the stories that sit around it, and making sure that resonates with fans here and around the world. Because one of rugby’s enduring qualities is its ability to bring people together, and nothing represents that more powerfully than the All Blacks and the black jersey.”
Our Home, Our Team marks the beginning of a new chapter for the All Blacks brand as the team embarks on the 2026 season, celebrating the enduring connection between the black jersey and the people who wear it, support it and are inspired by it.