OPPO, OnePlus and Realme are all part of the same conglomerate, BBK Electronics, and yet, despite this, they have long been quite distinct and competing brands, particularly thanks to their unique software; however, there may soon be virtually no differences between them.
As reported by Smartprix, BBK has embarked on a complete restructuring of its business, as part of which OnePlus and Realme will be merged into the main OPPO brand. This will mean that all three smartphone manufacturers will begin using a single software platform.
According to an insider, OPPO’s Android-based ColorOS operating system will become the standard, whilst OxygenOS and Realme UI will no longer be used on future devices. This is because supporting three different Android interfaces requires a huge amount of resources, unlike the development of a single system, which in this case will be ColorOS.
In addition to software, the changes will also affect the brands’ market presence. OnePlus will focus on India, where the company’s support has already been integrated with OPPO’s extensive network of service centres, and on China. Realme, on the other hand, will exit the Chinese market and focus on other regions.
These changes come as no surprise: on the contrary, there had previously been even more radical rumours that OPPO might shut down the OnePlus brand due to poor sales, although these were subsequently denied. Despite this, the company recently began cutting staff in Europe, and European users are now being directed towards OPPO products.
Read also: OnePlus may reduce its presence in Europe and the US – insider
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