The last thing you see before entering the Today show soundstage at Channel Nine’s North Sydney headquarters is Karl Stefanovic, captured in silhouette in a towering photograph, striding onto the set of Australia’s longest-running breakfast television program. 

A photograph of Karl Stefanovic in Channel Nine’s North Sydney headquarters before the Today set (Image: Supplied)

For years, this image reflected Stefanovic’s status inside Nine. He wasn’t simply the face of Today; he had become untouchable.

“That’s the real story,” said one former Nine news director to Crikey, granted anonymity to speak candidly, as have several sources in this article.