Laila Hasanovic and Jannik Sinner (Getty Images) Jannik Sinner has spent the last two years rewriting tennis history. But lately, just as many people want to know about the woman beside him. Laila Hasanovic, a 25-year-old Danish model and entrepreneur from Copenhagen, went from a quietly rising social media presence to one of the most searched names in sport. She did not arrive with Sinner’s fame. She built something of her own first, and that is what makes her story worth telling.
Who is Laila Hasanovic and where is she from?
Hasanovic was born on November 8, 2000, in Copenhagen, to a family of Bosnian origin, and grew up in Svendborg, a small coastal town in southern Denmark. Her upbringing was far from glamorous, at least not in the way the fashion industry eventually made it look. She attended Svendborg Gymnasium School and later spent a year studying at a high school in Kentucky, where she briefly explored journalism before the pull of modeling grew too strong to ignore.From her early teens, she started building an online presence through Instagram and YouTube, sharing lifestyle content at a time when influencer culture was still finding its footing in Scandinavia. She was patient. She was consistent. And it paid off. Today she carries brand partnerships with Prada Beauty and Armani Beauty, the kind of collaborations that do not land in your inbox without years of groundwork behind them.
What does Laila Hasanovic do for a living?
Laila Hasanovic is a model, content creator, and now a business owner. In 2026, Hasanovic launched her own skincare brand, NRD°55, marking her first major entrepreneurial move beyond fashion collaborations and sponsored content. That shift matters. A lot of influencers stay influencers. Hasanovic is trying to be more than that.Her estimated net worth sits somewhere between $500,000 and $1 million, built from modeling work, brand endorsements, YouTube content, and reportedly around €4,000 per sponsored post on Instagram. For someone still in her mid-twenties, these are not small numbers. And none of it arrived because she started dating a tennis world number one. The timeline tells a different story entirely.She was previously linked to Mick Schumacher, son of Formula 1 legend Michael Schumacher. That relationship ended in early 2025. What came next caught more attention.
How did Laila Hasanovic and Jannik Sinner get together?
Rumors began circulating during the 2025 US Open when eagle-eyed fans spotted what appeared to be Hasanovic’s photo as the wallpaper on Sinner’s phone. The internet, predictably, ran with it.Sinner himself brought clarity a couple of months later. After winning the Vienna Open in October 2025, he used his victory speech to acknowledge her publicly for the first time. “Thank you so much for the support. The work you put in, the effort. Also, to understand me at times, it is not easy, but thank you for putting in the effort. Everyone here, with family, my girlfriend, friends. To my whole team and also those watching at home. Thank you so much for the support,” he said.It was brief, unscripted, and somehow more revealing than any formal announcement. The couple has kept most of their relationship private, with Hasanovic occasionally traveling to support Sinner during tournaments. She is not engineering public moments. She shows up, watches the tennis, and gets back to her own work.That quality, the ability to exist alongside enormous fame without being consumed by it, is arguably the most interesting thing about her.