Malaysia’s MIX staged the MIX Grand Prix, an event that brought listeners and announcers together for a day of laughter, friendly competition and adrenaline-filled action.
Inspired by the excitement surrounding the Formula 1 season, the MIX Grand Prix was designed to strengthen the connection between the station and its listeners through a unique, immersive experience that extended beyond the airwaves.
Held on August 1, the event saw 20 lucky listeners take to the tracks alongside their favourite MIX announcers in a series of fun luge runs. Participants were selected through a contest conducted via the MIX app, giving them an exclusive opportunity to experience the thrill of the tracks while spending quality time with the personalities they listen to every day.
“Everyone has been thrilled about the news that Formula 1 is returning to Malaysia in October. MIX wanted to seize the moment with an adrenaline-filled activity of our own in the spirit of this exciting announcement. However, this wasn’t about a race to cross the finish line first. It was about the laughter, the friendly banter and the memories created throughout the day. Seeing our listeners having such a great time with our announcers reminded us why these connections matter so much,” said Soraya Kee, Brand Manager of MIX.