Customers can purchase the limited-edition collection from Dan Murphy’s or BWS for the chance to win a trip to the Super Bowl LXI. Image supplied
Y Series has announced a limited-edition NFL collection to celebrate the first-ever regular season game of NFL in Australia and to offer fans the chance to win a trip to the Super Bowl LXI in Los Angeles.
The limited-edition collection features NFL-inspired packaging across “some of Y Series’ most popular varietals” including Prosecco, Pinot Grigio, Lighter Pinot Grigio, Sauvignon Blanc, Riesling, Pinot Noir and Shiraz.
CEO of Hill-Smith Family Estates Karl Martin said the NFL game in Melbourne this September 11 presents a unique opportunity for Y Series to be part of one of the year’s biggest cultural and sporting moments.
“The NFL Melbourne Game coming to Australia is a huge moment for sports fans, and we’re proud that Y Series will be part of how people celebrate it.
“Whether it’s gathering friends for a watch party, heading to Melbourne for the game or simply enjoying the atmosphere surrounding the event, this partnership is about creating memorable moments and giving fans another way to connect with the excitement. That’s exactly the sort of occasion Y Series was made for,” Martin said.
Y Series will also be offering limited-edition Y Series cans for fans to enjoy at the Melbourne Cricket Ground (MCG) on game day as well as at the 3-day NFL Kickoff Festival in Melbourne Park.
Moreover, Y Series shared that from 1 August to 31 December 2026, purchasing any Y Series wines from Dan Murphy’s or BWS allows customers to enter the draw for the chance to win a trip for two to Super Bowl LXI in Los Angeles. 100 instant-win NFL Shop Australia vouchers are also up for grabs valued at $100 each.
Charlotte Offord, NFL general manager – Australia and New Zealand, said partnerships like Y Series help bring the NFL experience closer to Australian fans.
“The NFL’s presence in Australia continues to grow, and partnerships like Y Series play an important role in helping us create meaningful local experiences for our fans. Together, we’re giving Australians more ways to connect with the game and be part of the excitement surrounding the NFL Melbourne Game and beyond.”
The range will be available nationally from September through Dan Murphy’s, BWS, Liquorland and independent retailers with a RRP of $15.
Are you a Daily Wine News subscriber? If not, click here to join our mailing list. It’s free!
Have you got news to share? Contact [email protected] for the chance to be featured.