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If your Instagram feed feels like it’s slowly morphing into a 2004 issue of CLEO magazine, you’re not hallucinating. Slogan baby tees have officially made their triumphant return from the Y2K graveyard, and honestly? We’re not even mad about it.
When we think slogan baby tee, the first thing that comes to mind is Britney Spears’ “Dump Him” tee from her 2002 breakup with Justin Timberlake. Back then, social media didn’t exist yet, so wearing the shirt while being papped was the ultimate main-character moment.
Given Gen Z’s love for Y2K fashion and unhinged internet irony, it’s no surprise that we can expect to see slogan tees back this summer.
Whether you’re aiming for full unbothered It-Girl energy or just want a top that does the talking for you, brands like All For Mimi and Glassons are churning out tiny cotton billboards faster than you can say “aligned and lucky”.
The Best Slogan Baby Tees for Summer
If you’re trying to tell the world that your chakras are clear and your lucky girl syndrome is in full swing, then All For Mimi has you covered. Cut in their signature ultra-flattering boxy fit, it pairs perfectly with baggy mid-rise denim and oversized sunnies.
Image: All For Mimi.
P.S. Keep an eye on the All For Mimi website at 6 pm on August 20 when its new slogan tees drop.
The Five by Flynn baby tee brings a slightly grungier, streetwear vibe. With its relaxed vintage wash and boxy crop, it adds an instant bit of oomph to an outfit. We’d pair it with distressed denim cut-offs, layered jewellery and chunky boots for a transeasonal look.
Image: Five By Flynn.
This tiny tee from Glassons is an easy impulse buy for hot summer days when you want to rot in peace. Honestly, it’s us to a tee (lol), only our plans are bed and a rom-com.
Image: Glassons.
Delulu but thriving? We feel seen. Cotton On nailed the specific brand of humour that us chronically online girlies can appreciate — and wearing it printed across a soft, 90s-cut baby tee makes it feel even better.
Image: Cotton On.
This one goes out to the astrology girlies who already have the star sign necklace. Réalisation Par’s cotton baby tee looks just as good paired with a silk midi skirt as it does with beaten-up jorts.
Image: Réalisation Par.
Cou Cou is bringing brainy flirty energy to the baby tee trend. This piece subverts the classic ’00s bimbo graphic into something surprisingly wholesome while still being a little cheeky. Plus, if Dua Lipa has one, we want one!
Image: Cou Cou.
Now, if you’ll excuse us, we have some shopping to do. Seeya!
Image: Glassons / Cou Cou / Cotton On