“The partnership fits a clear brand strategy: aligning with premium organisations that share our values of performance, excellence, innovation and community,” Cory Bannister, chief lending officer at La Trobe, told Australian Broker. “As one of the world’s most recognised sporting organisations, the NFL gives us a platform to reach audiences we would not otherwise reach, strengthen relationships with the investors, borrowers and brokers we already work with, and connect with people through a shared passion for sport.
