Apple has launched a new claymation advert to promote its improved Mac Mini created, as usual, by TBWA\Media Arts Lab.
The film, ‘The Mighty Mac Mini’ shows the Mini morphing into various forms: a bodybuilder flexing its muscles, a race car built for speed, and a rocket blasting into the stratosphere for performance.
The ad demonstrates the power of the new M6 chip.
There’s also a new behind the scenes film showing how the ad was made — and it wasn’t using AI.
Credits:
Agency: TBWA\Media Arts Lab
Production Company: Blinkink & Stoopid Buddy Stoodios
Director: Nicos Livesey
Post-Production: Trafik
Sound: Racket Club
Track: “Pili Pili” by Polo & Pan