Wyndham Clark’s victory in the BMW Championship on Sunday continued a big 2026 for one of his top sponsors, T-Mobile, as it wraps up its third year in the sport.
Clark’s win in St. Louis was his third of the year, the others being the CJ Cup Byron Nelson in May and, most notably, the U.S. Open in June. His victory at Shinnecock Hills came just weeks after T-Mobile’s top endorser in the women’s game, Nelly Korda, won the U.S. Women’s Open at Riviera Country Club.
And the U.S. Open victories by Clark and Korda came after T-Mobile signed on as an official USGA sponsor in May.
“We obviously look at our athlete partners as holistic parts of our strategy, and both their competitive play and who they are off the course is really important to us too,” said Amy Azzi, T-Mobile’s VP/sponsorships (and an SBJ Forty Under 40 honoree in 2022). “So when those things align like this, it’s an amazing moment to see.”
T-Mobile’s deal with the USGA made it the official 5G network partner of the organization’s tournaments, and it also provided a mobile “Rules Review” for the USGA, which governs the sport’s rules. T-Mobile’s golf portfolio has been growing, with 2026 being its third year as an official partner of the PGA of America.
At the PGA Championship at Aronimink Golf Club this year, in addition to 5G coverage, T-Mobile had sensors across the course that helped manage the fan experience. It’s also worked on broadcast coverage around the PGA the past three years, with additional cameras and other tech enhancements.
“We’ll continue to look at how many more ways we can integrate,” Azzi said. “For us, it’s about having a little bit more runway to keep partnering together on what they need. But we feel really good about the base that we have with all the solutions we’ve created.”
CAA works with T-Mobile on its sports sponsorships.