Bath & Body Works has locked in an opening date for its newest Perth store, with its Karrinyup Shopping Centre outlet set to be unveiled with great fanfare this Saturday.
After launching in WA at Westfield Carousel last December, the US bath and fragrance brand’s venture into Perth’s north marks the first of two planned additions in the city, with further expansion into Cockburn not far away.
Opening from 9am in Karrinyup, the first 100 customers through the door will be rewarded with goody bags featuring Bath & Body Works minis, and an A6 gift card.
There will also be surprise gifting throughout the queue for patient shoppers, including handouts of PocketBacs, gift vouchers and minis, with customers also encouraged to take part in fun quizzes, and Japanese Cherry Blossom-themed moments.
Fans hungry for the latest in luxury homewares will also have their thirst quenched in line, with samples of Gotcha Bubble Tea offered that incorporate a bespoke collaborative flavour celebrating the launch.
Camera IconBath & Body Works is opening another store in Karrinyup. Credit: Bath & Body Works
A DJ will be on deck from 8:30am to build further hype around the store on a shopping day that already attracts major crowds at the centre.
Bath & Body Works has become a global hit for its accessible yet luxurious product range, including fine fragrance mists, body lotions, three-wick candles, plus its bathroom range of shower gels and hand soaps.
Soon, shoppers both south and north of the city will be encouraged to head in store, instead of shopping online as they previously may have.
Matthew Gregg, General Manager of Bath & Body Works South East Asia, said earlier this month that the brand had been well-received in WA.
“We have been delighted by the response to Bath & Body Works in Western Australia, with customers embracing our signature fragrances, body-care favourites, candles and seasonal collections,” Mr Gregg said.
“These new locations will allow us to welcome even more customers into the world of Bath & Body Works, whether they are discovering us for the first time, revisiting a favourite fragrance or looking for the perfect gift.”
Bath & Body Works was established in 1990 in Boston, Massachusetts, and has since grown to 500 international stores, including more than a dozen locations in Australia alone.