Lando Norris is set to feature in a new Prime Video series. Image: XPB Images
The reigning world champion has confirmed the project, which is being developed under the working title Lando and is scheduled to premiere in 2027.
Production is being handled by Box to Box Films, the company behind Netflix’s Formula 1: Drive to Survive, with filming already underway as Norris attempts to defend his drivers’ crown.
The series will extend beyond his activities with McLaren and place a significant emphasis on Norris away from the circuit, including time spent with friends and family as well as the pressures associated with being one of F1’s biggest names.
Norris said the project would allow supporters to see parts of his life which have previously remained largely private.
“I’m really excited to be doing this with Prime Video,” Norris said.
“We’ve been filming for a while already and I’ve had a lot of fun with it.”
Norris has regularly provided his own behind-the-scenes content through his LandoLOG videos and has featured throughout Drive to Survive, but said the Prime Video production would go significantly further.
“I already share a lot of what I get up to, but this is going to give people more access than ever before to my life away from racing,” he said.
“I’ve been really involved in the whole thing, so hopefully people will enjoy seeing more of what goes on behind the scenes. I’m looking forward to people seeing it next year!”
The timing will give the production plenty to follow on track, with Norris fighting to retain the championship he won for the first time last season.
The McLaren driver has won the past two grands prix to cut into Kimi Antonelli’s advantage at the top of the standings, although he remains 83 points behind the Mercedes driver.
His recent resurgence has kept his title defence alive as F1 heads into the latter stages of the season.
Norris also told fans the series would delve further into his upbringing and the parts of his life rarely visible during a grand prix weekend.
“It’s going to be taking you well into depth about my life, about my whole life away from the racetrack, so the stuff that you never really see,” he said.
“This is my chance to get to share more of that with you because you’re always there supporting me every single weekend.
“So you pretty much are the reason I do all of this and I’m just very excited to share this all with you.”
The production arrives as F1’s expansion into documentaries, streaming and film continues to accelerate.
Netflix confirmed this week that Drive to Survive will return for a ninth season, with Box to Box once again following the championship throughout 2026.
The series, which first appeared in 2019, has become one of F1’s most prominent crossover productions and has been credited with helping expose the championship to a younger and broader audience.
On the back of Drive to Survive’s success, several other F1 documentaries have since been announced as producers increasingly look to the sport for new projects.
A separate production fronted by Keanu Reeves has followed Cadillac’s creation and arrival as F1’s 11th team in 2026, while Adrian Newey is also the subject of a documentary centred on his move to Aston Martin and efforts to transform the team into a championship contender.
F1 has also enjoyed significant success outside the documentary format following the release of F1: The Movie in 2025.
The Brad Pitt-led film became a major international box-office hit, grossing nearly $1 billion AUD worldwide, with director Joseph Kosinski and Apple subsequently entering discussions about a sequel.