“We heard from individuals who shared personal experiences related to violence against women, and their stories were powerful reminders that this issue touches the lives of far too many people.
“Unequivocally, violence against women is unacceptable and should never be trivialised, normalised or used as entertainment.”
Along with cutting ties with Good Good, the brand confirmed a US$1m ($1.67m) commitment to supporting organisations working to prevent violence against women and said they had taken “appropriate corrective actions” and strengthened its approval procedures moving forward.
“The actions do not undo the harm caused or excuse our role in it. We sincerely apologise to everyone who was hurt, disappointed or offended by this incident,” the company statement said.
“One of Callaway Golf’s core values is to be a positive influence, both in the game of golf and in our communications. We are further strengthening our commitment to these initiatives, and this will be an ongoing focus in our company. We are committed to learning from this incident and helping ensure that golf is a place where everyone feels respected, valued and welcome.”
Good Good released an apology earlier in the week which stated the ad “depicted actions that are not aligned with our values” and promised the company “has always stood for making the game of golf more inclusive for all, and we will continue to ensure that is our mission moving forward”.
The media company will also no longer serve as the title sponsor for an upcoming PGA Tour tournament in Austin, Texas. That tournament, scheduled from November 12-15, will still go ahead with a new title sponsor to be confirmed at a later date.
“The PGA Tour has been informed of Good Good’s decision to step away as sponsor of the event in Austin, Texas,” a statement said.
“We agree with their decision to use this time to focus on their organisation and the work ahead.
“The PGA Tour believes in golf’s ability to bring people together and create a welcoming environment for all.”
How to get help:
If you’re in danger now:
• Phone the police on 111 or ask neighbours or friends to ring for you.• Run outside and head for where there are other people. Scream for help so your neighbours can hear you.
• Take the children with you. Don’t stop to get anything else.
• If you are being abused, remember it’s not your fault. Violence is never okay.
Where to go for help or more information:
•Women’s Refuge: Crisis line – 0800 REFUGE or 0800 733 843 (available 24/7)
•Shine: Helpline – 0508 744 633 (available 24/7)
•It’s Not Ok: Family violence information line – 0800 456 450
•Shakti: Specialist services for African, Asian and Middle Eastern women and children.
• Crisis line – 0800 742 584 (available 24/7)
•Ministry of Justice: For information on family violence
•Te Kupenga Whakaoti Mahi Patunga: National Network of Family Violence Services
•White Ribbon: Aiming to eliminate men’s violence towards women.
How to hide your visit:
If you are reading this information on the Herald website and you’re worried that someone using the same computer will find out what you’ve been looking at, you can follow the steps at the link here to hide your visit. Each of the websites above also has a section that outlines this process.
Christopher Reive joined the Herald sports team in 2017, bringing the same versatility to his coverage as he does to his sports viewing habits.