The Block has already looked at Gold Coast property for a potential future season, with local prestige agents nominating waterfront pockets as dream locations. Picture: Nine

The Block has eyed the Gold Coast for a future season, with co-creator Julian Cress revealing producers have looked at property in the city.

No Gold Coast season has been confirmed to date, but judge Marty Fox is moving there permanently next year and wants the show to follow.

Cress said producers had investigated Gold Coast property in recent years and were open to taking the renovation juggernaut beyond Victoria.
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We are certainly open to taking the show elsewhere,” Cress said.

“In recent years, we’ve looked at property on the Gold Coast.”

He said there was “no reason” The Block could not be made elsewhere in Australia.

Fox, who will relocate with wife Charlotte and their family next year, said a Gold Coast season would be “the best thing that could happen”.

The Block co-creator Julian Cress has confirmed producers have looked at Gold Coast property in recent years and remain open to taking the show beyond Victoria.

Marty Fox and wife Charlotte will permanently relocate their family to the Gold Coast next year, initially making their existing Mermaid Beach home their main base. Picture: Ash Koek

Fox said the family would initially use their existing Mermaid Beach home as their main base after spending increasing amounts of time on the Coast during the past two years.

Longtime Block co-host Shelley Craft is also based in Byron Bay.

The Whitefox chief executive said the company’s Brisbane and Gold Coast offices were growing, with its average Queensland sale price about $4m.

The Block judge Marty Fox has backed a Gold Coast season, declaring it would be “the best thing that could happen” for the hit renovation show. Picture: Nine

Melbourne would remain Whitefox’s headquarters and Victoria its largest market, but Fox said the Coast offered a compelling mix of business opportunity and lifestyle.

“The Block would be amazing on any of those canals,” Fox said.

“If you think about the waterways on the Gold Coast, that’s essentially the Dubai of Australia.”

He said the city had a deep pool of family buyers and major infrastructure investment ahead of the 2032 Olympics.

“What an amazing place to get five homes, huge appetite, huge depth of family buyers,” Fox said.

JW Prestige Agents director Jordan Williams nominated Mermaid Beach, Mermaid Waters and Broadbeach Waters as prime locations for a future Gold Coast Block.

2/8 Avanti St, Mermaid Waters, is in one of the Gold Coast suburbs tipped by local prestige agents as a potential home for a future season of The Block.

JW Prestige Agents Broadbeach director Jordan Williams said producers should start with Mermaid Beach, Mermaid Waters and Broadbeach Waters.

Mr Williams described postcode 4218 as the “epicentre for real estate on the Gold Coast” and said Mermaid Beach would suit a knockdown and new-build format.

He said a larger redevelopment site could accommodate several individual residences, with contestants competing on design and finish.

His preferred concept would be a row of five or six Brooklyn or New York-style terraces, lofts or townhouses.

“If The Block did some Brooklyn-style or New York-style terraces, like lofts, townhouses in a row, five or six in a row, that would achieve great money,” Mr Williams said.

“Everybody would want that.”

Longtime The Block co-host Shelley Craft is already based in Byron Bay as speculation grows about the renovation show potentially heading further north.

Mr Williams said producers would need to design for Gold Coast buyers, with basement parking, multiple car spaces and storage among the features expected at the prestige end.

He said perceptions of the city had also changed markedly since the pandemic.

“We were looked at as a small regional town,” Mr Williams said.

“I think that’s changed now.”

Amir Prestige agent Karen Pirie says the Gold Coast has enough high-end buyer depth to handle five multimillion-dollar Block homes hitting auction at once.

Amir Prestige licensed sales agent Karen Pirie also backed a waterfront series, nominating Broadbeach Waters, Mermaid Waters, Isle of Capri and Paradise Point.

Ms Pirie said new builds were attracting “extraordinary prices” and would likely deliver a stronger result than renovating older homes.

“I think a new build would get them a higher dollar,” she said. The Gold Coast also had enough prestige buyers to handle five multimillion-dollar Block homes going under the hammer together, Ms Pirie said.

The penthouse at 30 Anembo St, Surfers Paradise, sits within a Gold Coast prestige market agents say continues to attract strong demand for high-end property.

AMIR Prestige is preparing to auction 30 prestige properties at a single event on October 2.

“We do events that handle that sort of property all the time,” Ms Pirie said.

She said local residents currently made up the majority of buyers, despite interstate migration, lifestyle appeal and investment helping reshape the city.

“The Gold Coast has sort of gone out of the sleepy holiday town,” Ms Pirie said.

“It’s got a lot of backbone and business industries behind it.”

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