Australia’s undisputed king of self-serve frozen yoghurt is packing its bags and heading for Texas.
Yo-Chi has announced it is launching its very first US location in Dallas, Texas, later this year, setting up shop near Inwood Village on West Lovers Lane.
And in true Yo-Chi fashion, one venue isn’t enough — a second location at the city’s iconic NorthPark Center is already in the works, with plans for a broader American expansion to follow.
The news comes as the brand undergoes a rapid international expansion strategy.
After exploding across Australia — growing from its humble beginnings in Melbourne in 2012 to over 75 bustling venues nationwide — Yo-Chi made its first overseas move to Singapore in 2025.
Most recently, in August 2026, the brand brought its cult-favourite buffet of warm cookie dough, pistachio sauce, and yoghurt to London’s ultra-trendy Notting Hill neighbourhood.
Now, Americans are next in line to experience what Aussies have known for years: Yo-Chi isn’t just a dessert shop, it’s a social phenomenon.
Aussies and Americans react
News of the Texas debut has quickly spread across social media, with US citizens celebrating and Dallas locals preparing their wallets.
“Moving to Dallas for this,” one person commented on Yo-Chi’s TikTok.
“You don’t know how ecstatic I am right now,” one person explained.
“So glad to see the Aussie icon launch in the states! This made my heart so happy and patriotic,” a third wrote.
“This is the best day of my entire life,” a fourth echoed.
But despite the celebrations, Aussies were not happy about Yo-Chi’s expansion, and revealed their true thoughts.
“No stop this is an Aussie thing,” one Aussie pointed out.
“Yo-Chi in the US, UK, and Singapore before Townsville gets one is crazy,” a second person commented.
“I love, but Yo-Chi is an Australian thing not UK, US etc. You guys should expand more in Australia,” another user shared.
Another Aussie claimed Australians never get to “keep anything” for themselves.
The popularity of Yo-Chi
While frozen yoghurt saw a massive global boom in the late 2000s before quietly fading away, Yo-Chi managed to completely reinvent the category down under.
Key to its success is turning a quick sweet treat into an evening destination, becoming a main hang out stop for teens, young adults and families. It’s become the go-to place.
Unlike traditional ice cream parlours, Yo-Chi operates on a self-service model built around positive energy or “sharing the Chi”.
Customers grab a bowl, swirl natural milk yoghurt flavours like Salted Butterscotch, Vanilla, or Acai, and hit a salad-bar-style topping station loaded with over 40 options — from fresh fruit and mochi to warm melted chocolate and scoopable cookie dough.
The brand has also won over younger generations with its no-tipping policy, free water refill stations, and eco-friendly reusable bowls.
Whether Americans will embrace the late-night fro-yo queue like Aussies remains to be seen, but one thing is for sure: Texas is about to get a whole lot sweeter.
News.com.au has reached out to Yo-Chi for comment.