FIBA partners with Jetour for the 2027 Basketball World Cup, with the automaker providing a dedicated vehicle fleet to support the Doha event.
In the recent sports business deal coming from basketball, FIBA has announced a global partnership with Jetour. Following the arrangement, Jetour has been named the official car supplier of FIBA Basketball World Cup 2027. The arrangement turns out to be the testimony of bolstering mobility solutions for the leading basketball organisation’s major international events.
Jetour Will Provide Dedicated Automobiles to FIBA
According to the arrangement, Jetour will be responsible for the shipments of T1 and T2 vehicles for the event in Doha. The deal is part of the ongoing efforts of the FIBA Basketball World Cup 2027 in Qatar and will contribute towards the activities of FIBA in the lead-up to the World Cup. The collaboration will continue till the final phase of the FIBA Basketball World Cup 2027 in Qatar on August 27.
Global automotive brand @JETOUR_Global has joined FIBA as its Official Car Supplier ahead of the FIBA Basketball World Cup 2027.https://t.co/M2WukgRScy
— FIBA Media (@FIBA_media) August 31, 2026
The deal becomes more crucial as the nation turns out to be a lucrative market for the automobile company. The entity has already made an impactful presence in the nation and would like to amplify its presence in the Qatari market through this pact.
Officials Express Immense Satisfaction With This Global Arrangement
Andreas Zagklis, Secretary General, FIBA, stated his comments on this global deal, he remarked, “We are delighted to welcome Jetour as a new FIBA Global Supplier. As preparations continue for the FIBA Basketball World Cup 2027 in Qatar, their support will help ensure the successful delivery of our flagship competition and reinforce the important role mobility plays in hosting world-class events.”
Ke Chuandeng, President of Jetour, remarked on this new partnership, “Basketball is about speed, precision, and teamwork – values that resonate deeply with Jetour as a brand. Partnering with FIBA allows us to align with a sport that embodies energy and forward momentum. We are proud to support the global basketball community and to be part of its continued evolution.”
Jetour is one of the leading automobile brands under the Chery Holding Group, established in January 2018. The company is based on a “Travel+” market strategy and focuses on the design and manufacture of modern SUVs, crossovers and rugged off-road vehicles that combine advanced technology, spacious interiors and sleek aesthetics. With popular models such as the Jetour X70 and the Jetour T2, and a presence in dozens of countries across the Middle East, South America, Africa and Asia, Jetour is rapidly emerging as a fast-growing global player.