This week, Khloé Kardashian shared a bunch of photos of herself wearing her sister Kim Kardashian’s viral Skims “face shapewear.”

Khloé and Kim at an event

Andrea Renault / Getty Images

The $48 product, which is marketed as a “must-have face wrap,” has been described by Kim as a “necessity” that is “super comfortable to wear at night or just around the house.”

Two boxes with a profile image of a person wearing a skin-tone face cover, labeled “SKIMS.”

Related: 16 Celebs Who Said “No Thanks” To Hollywood Excess And Chose To Live Below Their Means

Kim faced backlash when the face wrap was released, with several people accusing her of profiting from women’s insecurities. In fact, when Kim posted photos of herself and Khloé wearing the face wraps on a recent flight, many users suggested that there was no way the product worked, with one person even writing, “This reminds me of what women did in the 50s.”

Related: Cynthia Nixon Might Have The Most Normal-Looking Kitchen Of Any Person Apparently Worth $20 Million, And Fans Are Loving The Realness

Khloé ended up also sharing a bunch of pictures of herself and Kim in the face shapewear this week — and, perhaps unsurprisingly, she was also met with criticism.

Kim and Khloé in a private jet wearing fur coats, sunglasses, and face wraps

Suggesting that the face wraps don’t work, one user wrote, “They will be laughing at anybody who buys that face thing. It will prove they can sell you air and you will buy it.” Someone else said, “They don’t work don’t waste your money.”

Social media comments mock a facial product, suggesting it’s like selling air and people will buy it

Related: “I Don’t Think They Care What Women Think About These Ads”: 11 Shocking Ad Campaigns That Massively Backfired On A Company

One popular comment read, “Khloe please dont. We all know this doesnt work. Let us spend our money on actual products that work.” And interestingly, Khloé entered the conversation to respond. She said, “babe spend your money on whatever you want. I’m not telling you to spend your money on anything. I posted photos… That’s it. Chill out love.”

Commenter criticizes Khloe's product promotion. Khloe replies, suggesting spending on anything preferred and clarifies she only posted photos

Well then! Let us know what you think in the comments.

Related: “Probably Didn’t See That One Coming”: People Are Sharing Celebrities Who Are Total Angels In Real Life, And Some Of Them Are Surprising Millions Of People

More on this

Also in Celebrity: “She Disgusts Me” — Here Are 19 Celebrities People Have Totally Changed Their Opinions Of

Also in Celebrity: 21 “Wait…That Was Them?!” Times Celebs Became Famous For Two Wildly Different Reasons

Also in Celebrity: 24 Strange, Gross, And Totally Surprising Facts About Red Carpet Outfits

Read it on BuzzFeed.com