Roxy Jacenko is officially putting Australia in her rearview mirror.
While the 46-year-old relocated to Singapore three years ago, she’s been slowly severing her ties with Sydney.
Now it’s time for the final one.
Want more finance news? Download our new app for even more coverage
The maven’s iconic Paddington roots will be the last of her assets to go, with her commercial building due to be listed this week.
The building contains over a decade of hard work and legacy within its walls.
“You can feel it the moment you walk through the door. Roxy has poured years into this property, and that pride of ownership really does show in the presentation,” Dimitrios Franze from IB Property told news.com.au.
“Combine that with the fact that it’s a genuine boutique freehold and freestanding asset in one of Sydney’s most tightly held suburbs.”
Ms Jackeno purchased the 290 sqm property back in 2014 for $2.66 million to grow her agency, Sweaty Betty PR.
Her agents are looking to guide the market at $7.5 million, with expressions of interest closing next month.
“This sale represents the final stage of Roxy diluting her investment portfolio as she completes her transition to Singapore; it’s her last remaining investment property in Australia,” Mr Franze said.
“We’re running a strong campaign to make sure it gets the result it deserves: a beautiful boutique freehold in one of Sydney’s best suburbs. What also sets this asset apart is its multi-tiered appeal across asset classes; it can continue operating as a commercial office, or be converted into a residential terrace (STCA) thanks to its mixed-use zoning. That flexibility gives buyers optionality that’s hard to find in this market.”
The property has long been known for its luxury, becoming a buzzing hub for major product launches, media calls and visits from notable influencers.
Ms Jacenko announced it’s sale back in June sharing her hopes for the building.
“It’s the address that became synonymous with some of Australia’s most exciting PR and communications work.” she wrote on LinkedIn.
“Now, it’s time for someone else to write their story within those walls.
The property was a viral legacy known for its 2019 ‘poo jogger incident’ when Ms Jacenko outed an unknown female jogger who routinely used the side of the building as a public toilet.
In recent months, Ms Jacenko has been preparing for her Aussie exit, selling off belongings that were the cornerstones of her lavish lifestyle, including furniture, her luxury Range Rover and heritage number plates, which sold for $309,000 at auction.
“Final hours. Two of my NSW heritage number plates – 1903 and 1908 – are up for auction on Collecting Cars, and both close this afternoon,” she wrote in a LinkedIn post last week.
“Four-digit heritage plates are a genuinely finite asset class. They don’t get reissued, they don’t depreciate the way most “toys” do, and the good ones rarely come to market. I’ve held these for years, and it’s time for them to go to someone who’ll enjoy them on the right car.”
Ms Jacenko has also wound down her involvement in her talent management company, The Ministry of Talent, with her employee of seven years, Emily Hayman, now at the helm.
A recent post to Instagram offered a brief glimpse inside the transition.
“One month of giving this director thing a crack – life is pretty damn good!” Ms Hayman shared in August.
The departure means an exciting new chapter for Ms Jacenko, after a long reign as the queen of Sydney’s PR scene.
Those close to her say she is “loving Singapore”, according to The Daily Telegraph.
‘Pixie is loving school in Switzerland and is thriving, and Hunter absolutely loves Singapore,’ a friend told the publication.
Her husband, Oliver Curtis, has also been thriving in Singapore, seeing some major business wins.
The former investment banker turned billionaire has seen extraordinary growth in his AI infrastructure company, Firmus, with plans to list it on the Australian stock market.