Hit Breakfast duo Jess and Rohan. Image supplied.

SCA’s Hit 101.3 has burst forth from the pack to be the new #1 station on the New South Wales Central Coast, in the region’s first Xtra Insights survey in almost two years.

It was a tight contest among the top three stations, with Hit taking the top spot overall (+6.0 to 18.8), marginally ahead of its local SCA sister station Triple M 107.7 (+3.7 to 18.6). Previous leader Star 104.5 was a smidge behind in third (+0.6 to 18.5)

Jess Farchione and Rohan Edwards – heard statewide on SCA’s Hit Network – surged an incredible 6.8% to 21.3, to be the Central Coast’s new #1 Breakfast team, with Triple M’s Paddy & Maz second and Star’s brekky duo Gina & Matty now holding down third.

Both local SCA stations enjoyed growth across all dayparts.

Jase Allen, Head of Hit Network Regional Content, said “Hit101.3 delivered a standout result on the Central Coast today, jumping 6.0 ‘station listened to most’ points to claim #1 overall in market, up from #3, while our new Breakfast show, Jess & Rohan, also took out the #1 spot. We also recorded the highest cume audience in station’s history, with over 80,000 Coasties (10+) tuning in.”

“SCA now reaches more than 67% of the Central Coast’s core P25–54 demographic, the Audience That Matters, making this a fantastic outcome for Hit101.3 and the wider team.”

“A huge thank you to our listeners, advertisers, and team for hard work and good-natured chaos that drove this success.”

Phil Bradley, Head of Triple M Regional Content, said “Today’s result is a clear testament to the connection Triple M and Paddy & Maz have built across the Central Coast. As two of the hardest-working personalities in radio, Paddy Gerard and Maz Compton are constantly meeting listeners, supporting local events, and celebrating everything that makes the Coast unique.”

“We’re immensely proud of the team, especially with Paddy & Maz recording their biggest-ever Breakfast cume of 67,200 listeners. Thank you to all the Coasties who make Triple M part of their day.”

Click on charts below to enlarge.