A new AI-made One Nation ad titled Coming Out has appeared on the party’s social media – using a string of crude stereotypes and culture war cues to stir outrage, applause and confusion in equal measure.
The low-effort clip opens outside a suburban home with a “Vote 1 Greens” sign planted on the lawn before moving inside to a family dinner table.
A father in a shirt emblazoned with a rainbow and the word “yes” asks his daughter to pass the nutritional yeast for his vegan meal.
Their older son looks miserable. When his mother, wearing a blue wig, asks what’s wrong, he blurts out: “I can’t do this anymore. Mum, dad I have something to tell you. I’m conservative.”
What follows leaves little doubt about the ad’s intent – rather than reacting with horror, the family appears relieved.
The mother removes her blue wig to reveal bright orange hair styled like Pauline Hanson’s and declares her love for the One Nation leader.
The dad then announces he “voted no”, an apparent reference to the 2017 same-sex marriage postal survey, which delivered a resounding Yes vote.
The daughter reveals that she is actually a boy, announcing: “I don’t want to be a little girl anymore.”
In one scene, a television broadcast styled as ABC News features a presenter declaring: “we should defund the ABC, I’m sick of being bias”.
In another, a young African man holding a machete claims he “shouldn’t be on bail”.
A separate shot shows a man wearing what appears to be an explosives vest, who explains he should never have been allowed into the country.
The ad ends with the slogan “Take Victoria Back” splashed across the screen.
The bizarre clip targets familiar One Nation themes, including progressive politics, the ABC, crime, migration and gender identity.
The comment section quickly filled with praise, ridicule and disbelief.
“Best political ad I have ever seen. It’s a winner,” one wrote.
Another viewer, apparently oblivious to the purpose of the ad, asked why there was a Greens sign outside the house, adding an angry face emoji.
Many of the replies were packed with grammatical errors and emojis, with one commenter asking if the comment section was satire.
Not all the reaction was positive, even among apparent supporters.
A handful questioned why the party had used AI at all, with responses including “AI slop” and “Surely you could’ve made with without AI”.
One supporter took issue with how the ad mocked vegetarianism, posting: “This is stupid. I’m vegetarian and I’ll be voting One Nation. So don’t bag your supporters.”
The ad lands as One Nation sharpens its pitch in Victoria ahead of the state election.
The party is positioning itself as the home of tougher laws, lower taxes and sharper culture-war politics, with a campaign built around crime, cost of living and hostility to Treaty and net-zero policies.
Under the slogan “Victoria, it’s time to take our state back”, One Nation is trying to tap discontent in outer suburban and regional seats while casting itself as the protest option for voters disillusioned with both Labor and the Liberals.
Read related topics:One NationPauline Hanson