Building on last summer’s record-breaking debut, MECCA returns for AO 2027 with a new world of beauty. Expect all-new and the best of MECCA products, express services and touch-up stations, limited edition collectibles, and a custom-built space designed to be seen, felt and shared across two levels and three weeks of tennis.
MECCA COSMETICA continues as the Official SPF of the Australian Open. MECCA COSMETICA is looking to save the face of every guest that walks through the gates with a precinct-wide sunscreen sampling program, showcasing its luxurious, effective and protective SPF line-up.
With fashion credentials like no other sport, tennis is set to serve up a range of stylish looks at the first ever AO runway show at Melbourne Fashion Week on 24 October.
Held at the City Square in the CBD, the free event will celebrate the evolution of sports fashion and the role major sporting events play in shaping contemporary culture.
“Bringing the Australian Open to the Melbourne Fashion Week runway is a natural partnership for a city that leads the nation in both sport and fashion. It’s a celebration of the creativity, innovation and style that have become an increasingly important part of the Australian Open experience,” Prete added.
One of the most recognisable traditions in world sport, the player walk-on experience, will continue to evolve as a showcase for athlete expression and personal style.
From headline-making fashion moments to social-first content that reaches audiences around the world, the walk-on has become an iconic part of the Australian Open experience.
As the Australian Open continues to evolve as a global sports and entertainment destination, AO 2027 will offer more opportunities than ever for fans to experience tennis, fashion, beauty and culture in one place.
Tickets for AO 2027 are on sale via Ticketmaster.