When it comes to lips, a lot has changed in the past few years.
While once upon a time everyone was obsessed with lip filler, these days Google searches for ‘lip injections’ have decreased by 18 per cent year on year, while searches for ‘permanent lip filler’ have dropped by 12 per cent.
In their place, the social media buzz for lip ‘volume’ shows strong engagement, rising by +120 per cent in the last two years.
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Buzz for ‘plump lips’ has seen an uplift of +67 per cent in that time.
Into this fray comes The Ordinary, whose new lip treatment not only promises fuller-looking lips and immediate volume, but a long-lasting effect too.
The Ordinary’s HA + Asiaticoside Lip Treatment ($17) is a lip formulation that plumps lips immediately while enhancing natural lip definition, shape and colour over time.
The Ordinary’s HA + Asiaticoside Lip Treatment ($17) is a lip formulation that plumps lips immediately; I’ve been road-testing it. Credit: 7You
Built to target early signs of aging, dryness and lip plumpness, The Ordinary promises that it will plump and reduce visible signs of lip aging. Credit: The Ordinary
Built to target early signs of aging, dryness and lip plumpness, The Ordinary promises that it will plump and reduce visible signs of lip aging by supporting the lip’s natural biology for a fuller look.
The multi-active formulation contains lip-specific technologies that address signs of aging on the lips such as dryness, roughness, fine lines as well as a loss of volume and definition.
It also has ingredients we know the lips know and love, like hyaluronic acid and natural collagen.
According to the Acting Director of Scientific Communications from The Ordinary Rita Silva, the $17 buy works both immediately and in the long term in many ways.
“Micro-encapsulated hyaluronic acid immediately releases hyaluronic acid into the upper lip layers to attract water delivering plumping hydration, softness and volume without tingling,” she tells 7You.
“Then, long term, fermented hyaluronic acid hydrates across multiple skin layers while supporting natural collagen and elastin to smooth lip lines and enhance lip definition over time.
“Alongside this, Asiaticoside, an active isolated from Centella Asiatica, supports skin’s natural collagen to visibly reduce lip wrinkles over time.”
Rita adds: “Goji berry extract, a liposoluble extract derived from goji berries known for their natural antioxidant content, promotes long-term lip plumpness and target uneven skin tone.”
The result? Visibly plump lips that get better over time.
It also has ingredients we know the lips know and love, like hyaluronic acid and natural collagen. Credit: The Ordinary
Before and after pictures show how well it works. Credit: The Ordinary
Having tried this treatment for the past month before it hit the shelves this week, I can safely say it has become one of my favourite lip balms.
I love how it feels sticky to the touch, but doesn’t go on to the lips either sticky or uncomfortably.
Not only this, but it stays on the lips for a long time, both making them look better and hydrating them at the same time.
After using this daily for the past few weeks, the skin on my lips feels supple, moisturised but not heavy — which is great given the various amounts of different weather we’ve had, from rain to hail and shine.
It’s not just me who is loving it, either.
The product works both immediately and across a long length of time. Credit: The Ordinary
“I’ve been really enjoying this lip treatment!” writes one reviewer.
“It feels lightweight and hydrating without being sticky, and leaves my lips feeling soft, smooth, and naturally plump. I also love that there’s no uncomfortable tingling like with some lip plumpers. Definitely an easy addition to my everyday lip routine!”
Another adds: “This lip treatment feels so hydrating and smooth on my lips! It leaves them feeling soft, moisturized, and comfortable without feeling heavy. A great addition to my lip care routine!”
While a third says: “My lips can get really dry, especially when the weather is cold, so I’m always looking for something that actually makes them feel comfortable, not just glossy for five minutes. This feels lightweight, smooth, and really moisturising without being sticky or heavy. I usually put it on throughout the day or before bed, and my lips feel noticeably softer and more hydrated”.
For more information and to shop the Lip Treatment for yourself, head here now.