NSW Premier Chris Minns has officially embraced Gen Z internet culture to deliver a huge health update for Australians living with ADHD — and social media users can’t get enough.
In a video posted to his official TikTok account, the Premier announced that hundreds of GPs across New South Wales are now trained and authorised to diagnose ADHD and prescribe life-changing medication.
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But while the health reform itself is being praised as a landmark win for patients, it’s how Minns delivered the message that has stolen the spotlight.
Positioned directly under the Premier’s face in the video is a gameplay clip of the popular mobile game Subway Surfers — a well-known ‘brainrot’ editing technique frequently used on social media to keep viewers with short attention spans engaged.
Social media erupts over ‘Gen Z marketing’
The hilarious clip quickly caught the attention of TikTok users, who flooded the comment section praising the Premier’s self-aware approach to reaching neurodivergent Aussies and Gen Z voters.
“This is f**king genius putting the game at the bottom,” one person commented.
“Not the ADHD attention span simulator,” a second wrote with the laughing emoji.
“Well played Mr Minns, well played,” a third wrote.
“Whoever is doing Chris Minns’ marketing needs a raise,” a fourth echoed.
“This was pretty funny,” another person expressed.
“If it wasn’t for the subway surfer game, I would have clocked out,” another commented.
“You sucked me in with my ADHD to watch this video,” one person pointed out.
While many called Minns’ video “brilliant” and asked him to do other videos with the same Subway Surfers format, many Aussies praised the Premier’s initiative and acknowledged how this will help people with ADHD.
Premier addresses long wait times and high costs
In the clip, Minns highlighted the immense hurdles patients previously faced when trying to access basic neurodivergent healthcare.
“It’s been too hard for people to get access to ADHD medication in New South Wales,” Minns said as the animated character in Subway Surfers dodged oncoming trains and collected coins.
“For many people, they had to go through a psychiatrist, which took a long time and cost an incredible amount of money.
“But I can tell you today, there are 300 GPs that are currently diagnosing and treating patients for ADHD medication.”
Minns explained that the rollout aims to strip away red tape and relieve financial pressure on families across the state.
“You can go to your local GP and get life-changing treatment rather than going through the hoops,” he said.
“We’re going to roll out this program across NSW and make it easier for people.
“It shouldn’t be so expensive to get basic healthcare in Australia’s largest state. We’re trying to make it easier for you.”
A major win for ADHD care in NSW
Prior to the reforms, patients seeking an ADHD diagnosis or medication refill were forced to wait up to several years for appointments with specialist psychiatrists, often facing out-of-pocket costs in the thousands.
By allowing accredited GPs to assess, diagnose, and prescribe treatment directly at local clinics, the state government hopes to drastically cut down waitlists and bring affordable healthcare to thousands of families.