Eli Lilly and Company has come together with Indiana and Purdue for a multiyear agreement that will place the Indianapolis-based medicine company’s logos on both schools’ iconic basketball courts. The Lilly logo will appear on the floor of both Simon Skjodt Assembly Hall in Bloomington and Mackey Arena in West Lafayette.
The deal, facilitated by Learfield, is Lilly’s first in the college athletics space.
Both schools’ men’s and women’s basketball teams tip off next week, which will mark the debut of the Lilly court sponsorship.