Callaway Golf has extended its partnerships with Golf Australia, the PGA of Australia and the WPGA Tour of Australasia for a further three years, strengthening its commitment to the Australian golf landscape through 2029.
The renewed agreement will continue the equipment manufacturer’s involvement across professional golf, grassroots participation, club development and education initiatives.
The extension builds on the unified partnership established in November 2023, which brought the three organisations together under a single commercial arrangement with Callaway. The renewed collaboration will maintain the brand’s presence across men’s and women’s professional golf while broadening its engagement with clubs, players and the wider golfing community.
A key development in the extended agreement is Callaway’s expanded involvement in Golf Australia’s GA Club initiative, which focuses on supporting golf clubs and facilities across the country. The partnership will also continue to cover major professional tournaments, membership programmes and education initiatives, providing the company with opportunities to engage with the sport beyond the professional circuit.
Golf Australia and PGA of Australia Chief Commercial Officer Ben Sellenger said, “Callaway has been a valued partner of Australian golf for many years, and we’re delighted to be continuing that relationship through to 2029. The strength of this partnership is the breadth of its support, from our major events across the men’s and women’s games to membership, education and our work with clubs through GA Club. Growing golf is a collective effort, and having partners like Callaway who share our ambition to get more Australians playing and enjoying the game is incredibly important.”
Matt Meredith, Managing Director of Callaway Golf South Pacific, added, “We are incredibly proud to renew our partnership with Australian golf for another three years. Growing the game and helping people enjoy golf is at the heart of everything we do at Callaway. This partnership enables us to support participation across all levels of the game, from juniors and women to competitive golfers and all-abilities participants. We share a belief that golf should be accessible, welcoming, and enjoyable for everyone. We look forward to continuing our work with Golf Australia, PGA of Australia and the WPGA Tour of Australasia and helping the game thrive for years to come.”
The renewal reinforces Callaway’s strategy of building a presence across the broader golfing ecosystem rather than limiting its involvement to individual tournaments. By extending its relationships with Australia’s three major golf organisations, the company will retain access to professional competitions while supporting the development of the sport at the grassroots and club levels.