Apple plans to hold its big fall product launch at 10am on September 9 (3am AEST on September 10), when the company is expected to introduce an iPhone 17 lineup that includes a new skinnier version of its signature device.
The event will begin at 10am and stream online, continuing a strategy of virtual launches that began in the COVID-19 era. The tagline for the event is “awe dropping”, according to an invitation posted online and sent to media.
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Bloomberg