A new SaaS distributor, Unfold has entered the Australian IT channel with an AI-powered platform designed to eliminate the inefficiencies that have long frustrated SaaS vendors, partners, and their customers.
Founded by technology leaders James Cunial, Luke Cunial and Elliot Campbell-Smith, Unfold represents a new paradigm in distribution without legacy systems and manual processes.
All three previously worked for Nextgen Group, before deciding to branch out and launch their new business venture.
The AI-powered platform is built specifically for SaaS distribution promising instant quoting and renewals, AI-driven intelligence and consistency, simple vendor sign-up and onboarding, full quote-to-cash visibility and channel-ready automation.
Cunial said instead of emails and back-and-forth manual processes, partners simply ask for what they need – a quote, a renewal, an update, and get it instantly.
“If partners wait three days for an answer or a quote, the deal is already losing momentum,” Unfold co-founder James Cunial said.