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Visual Domain, News Corp Australia’s video production agency, has produced a new television campaign for TCL featuring AFL commentator Brian Taylor.

The campaign, launched to coincide with the 2025 Toyota AFL finals, was awarded to Visual Domain following a competitive pitch.

The TVCs draw on Taylor’s well-known “Roaming BT” format to link AFL culture with TCL’s product range, which spans televisions, soundbars, refrigerators, washing machines, and air conditioners.

Rafael Mayen, TCL National Marketing Manager, said: “As a proud AFL partner, it was important to work with an agency that truly understood our brand and could seamlessly integrate our products into authentic footy culture.

“This marks the beginning of our partnership with Visual Domain and we look forward to seeing how we continue partnering together.”

Visual Domain handled end-to-end production, including talent selection, creative development, and approvals, with the work rolling out across broadcast and digital platforms during the finals series.

Brian Taylor fronts Visual Domain’s TCL AFL Finals Campaign - Adam Connelly

Adam Connelly

Adam Connolly, Visual Domain Creative Director, said: “We wanted to capture the energy and personality of AFL and bring it into the home in a way that feels fun, memorable and authentic.

This campaign shows that TCL can be part of the action, whether you’re cheering on your team in the living room or tackling the laundry.

This is our first project working with TCL and we are looking forward to building on this relationship and delivering more impactful campaigns together.”

The campaign launches today and runs throughout the 2025 Toyota AFL finals series.

Credits:
Creative & Production: Visual Domain
Client: TCL
TCL National Marketing Manager: Rafael Mayen
Producer: Arna Toffolo
Director: Adam Connolly
Assistant Director: Zidd Aziz
Account Manager: Stephenie Leamy
Director of Photography: Darren Wertheim
First Assistant Camera: Bailey Quinn
Second Assistant Camera: Alex McLaren
Gaffer: Peter Stockley
Lighting Assistant: Sheree Knox
Production Designer: Garth Ernstzen
Set Assistant: Candice Nelson
Child Supervisor: Joseph Gardner
Sound Recordist: Brendan Muller

Top image: Brian Taylor

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