Leading cybersecurity provider Admin By Request merges speed, performance, and security as it hosts the German Formula 1 star at Europe’s largest cybersecurity trade fair.

Admin By Request – a global leader in cybersecurity headquartered in Aalborg, Denmark – is ensuring that visitors to this year’s it-sa Expo&Congress will enjoy an extraordinary experience. The Danish tech company and Premier Exhibitor is bringing the German Formula 1 driver and podium finisher Nico Hulkenberg to the event, which takes place October 7–9 in Nuremberg.

Just as the company’s mission is to make cybersecurity accessible to everyone, attendees will also have the chance to get up close with the famous German Formula 1 icon. Hulkenberg will appear on the official event stage on Wednesday, October 8 at 4:45 p.m., as well as at the Admin By Request booth (Hall 9, booth #9-440).

At the Admin By Request booth, visitors can enjoy live software demos, free enterprise-level software, and plenty of swag. There will also be a competition to win an exclusive meet-and-greet with Nico Hulkenberg and a signed, full-size replica of the Formula 1 driver’s 2025 helmet.

“I look forward to joining my partner Admin By Request and experiencing it-sa. There are some surprising similarities between motorsport and cybersecurity – it’s all about precision, control, and speed. Trust is also a crucial factor. As a racing driver, you have to trust your car, the equipment, and the people around you,” said Nico Hulkenberg.

The partnership between Admin By Request and Nico Hulkenberg began with the 2025 season, which has already brought a podium finish for the German – the Stake F1 Team KICK Sauber squad’s first since 2012. Hulkenberg is also one of the two drivers set to represent the new Audi F1 team in 2026.

“We are proud of our partnership with Nico Hulkenberg and Formula 1, which is part of our global brand strategy. With his dedication, passion, and performance level, Hulkenberg is the perfect ambassador for Admin By Request. Our mission is to make cybersecurity smarter and more efficient – achieved by relying on the best developers, just as a Formula 1 driver relies on the best team members to compete and succeed,” said Lars Sneftrup Pedersen, CEO of Admin By Request.

“With Nico as Germany’s only Formula 1 driver right now, and as a future driver for the highly profiled new German works team, we are very excited to team up at the it-sa expo, which is so deeply rooted in the German market. We have high expectations for the event and hope that Nico’s presence will excite visitors just as much as it excites us,” he added.

ABOUT ADMIN BY REQUEST

Admin By Request is a cloud-based PAM (Privileged Access Management) platform that enables companies to manage and control users’ local administrator rights and achieve seamless, secure Remote Access without compromising end-user productivity. The company was founded by Danish tech entrepreneurs with the core idea of creating simpler management tools for IT administrators.

Admin By Request has offices in the three Scandinavian countries: Denmark, Sweden, and Norway, as well as Germany, France, Spain, the United Kingdom, Switzerland, Benelux, the United States, New Zealand, Thailand, and Singapore. More than 10,000 companies in over 160 countries use Admin By Request software solutions.

WHERE TO FIND MORE

Admin By Request – Website
Admin By Request – Free Plan

CONTACT

Sophie Dodson
Marketing Director, Admin By Request
svd@adminbyrequest.com