Simple app, difficult name? Arattai revives language debate India TodayArattai Messenger: India’s swadeshi WhatsApp alternative gets 100x surge in traffic; all you need to know Deccan HeraldPerplexity CEO Aravind Srinivas congratulates Sridhar Vembu as Arattai jumps from 3,000 to 350,000 sign-ups within days of its launch financialexpress.comZoho’s Arattai messaging app tops App Stores as downloads surge 100x The Times of IndiaSridhar Vembu says Zoho will make Arattai interoperable like UPI: ‘Do not want to be a monopoly ever’ Mint