Betr Entertainment has appointed its CEO, Andrew Menz, to its board of directors, alongside newly appointed non-executive director, Alexi Baker (pictured).
CEO Menz has been appointed to the board as an executive director, with Betr highlighting his deep experience in Australia’s online betting sector.
He has acted as Betr’s CEO since its founding in 2022, and “has played a central role in most of the industry’s major recent M&A transactions,” Betr said, including the acquisition of William Hill Australia by BetEasy, where he subsequently became CEO in 2020.
Meanwhile, Baker has been appointed to the board as an independent non-executive director, bringing “deep experience across media, sport, digital and M&A”.
Baker’s prior executive roles included as chief customer and digital officer at National Rugby League, and managing director commercial at Nine Entertainment Co.
Her early career was spent as an equities analyst covering the consumer sector, and she currently serves as a non-executive director of Rugby Australia and Healthy Bones Australia.
Baker will join Betr’s audit and risk committee and will stand for election at the company’s 2025 annual general meeting.
While Menz and Baker join the board, independent non-executive Tim Hughes has resigned as a director effective yesterday (7 October).
The changes will result in the board having an equal split of independent and non-independent directors, Betr pointed out, despite the ASX Corporate Governance Principles and Recommendations stating a majority of the board should be made up of independent directors.
“Notwithstanding this, the board considers that the revised composition of the board is appropriate whilst having regard to the company’s stage of development, its strategic priorities, and the balance of skills, experience and knowledge that the incoming directors bring,” the firm concluded.
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