This free and un-ticketed immersive fan experience, held in collaboration with Google Gemini and Dell Technologies, will take place from Thursday to Saturday in downtown Austin, and feature activations from Mastercard, eBay and Okta.
The iridescent livery is inspired by the sparkle of Gemini’s colour palette and aims to highlight Gemini’s role as a personal, proactive and powerful assistant to unlock creativity and to inspire and guide its users in everyday lives. The livery and fan experience make up a part of McLaren’s Never Stop Racing campaign, and look to channel the feeling of being ‘In the Zone’.
McLaren has previously run livery enhancements with Google Chrome at the British Grand Prix in 2023 and 2025 and the US Grand Prix in 2024.