The professional ice hockey league, National Hockey League (NHL) has developed a multi-year partnership with NOBULL, the fast-growing athletic footwear brand.
With this pact, the brand has become the event’s official training shoe. The new alliance, which commences immediately, brings together two businesses that share a culture of hard work, respect, and dedication.
NOBULL will get a variety of unique marketing rights and designations that will link the NOBULL brand to the NHL and its fans via the NHL’s extensive marketing, digital, and social media platforms. The two organisations will also work on unique material and narrative for the NHL and NOBULL platforms.
Furthermore, NOBULL will also supply training footwear to players, coaches, and staff at all 32 NHL clubs, assisting with the endless hours of preparation that go place before the puck drops.
NHL fans will be able to connect with NOBULL at NHL events such as the NHL Winter Classic and NHL Stadium Series through on-site activations, in-arena and in-stadium signage, and more.
Mike Repole, owner of NOBULL, commented, “Hockey is one of the most demanding sports in the world – it takes grit, resilience, and an unwavering will to compete. That’s why NOBULL and the NHL are a perfect partnership. The NOBULL mentality is built on being stronger every day, both mentally and physically, and that is what it means to be a hockey player.”
Jason Jazayeri, NHL Group Vice President, Business Development, said, “We are proud to welcome NOBULL to the NHL family through a partnership rooted in shared values and a relentless pursuit of excellence. Together, we look forward to creating impactful content and experiences that bring this mindset to life for our fans.”
NOBULL will additionally get significant national U.S. broadcast exposure on ESPN and TNT via Digitally Enhanced Dasherboards, the League’s cutting-edge approach to dynamic dasherboard advertising during all Stanley Cup Playoffs and Final games.