The winners, losers, and equipment trends of the 2025 season.
Cor Vos
UAE Team Emirates-XRG didn’t just dominate the WorldTour in 2025 – it pulled a suite of sponsors along for the ride. From Colnago to Continental, the team’s record-setting success (97 wins, including events raced as national teams) turned equipment partners into season-long winners. Victories belong not only to riders and teams, but also to the brands stamped across their bikes, components, wheels, and tyres.
WorldTour racing has always been as much a marketing exercise as a sport, and in 2025 that symbiosis was on full display. Between the Tour Down Under and the Tour of Guangxi, every victory told a story not just of athletic supremacy, but of equipment strategy and sponsorship return.
Now that the dust has settled on another action-packed season, we can ask: what did it take to win in 2025? From UAE Team Emirates’ victory haul to smaller-budget breakthroughs, here’s what the year’s WorldTour results reveal about the gear behind the glory.
Bike brands
Including stage race GC overall titles, there were 178 opportunities to stand atop a WorldTour podium in 2025. (Stages 11 and 21 of La Vuelta were cancelled, knocking two races off the total.)
Here’s how the season shook out across bike manufacturers of WorldTour teams:
Bike brandWinsAverage wins per team
Colnago4646
Specialized2914.5
Trek2020
Cérvelo1919
Canyon136.5
Pinarello1313
Giant77
Cannondale66
Merida33
Van Rysel33
Look22
Wilier22
X-Lab22
Lapierre11
Bianchi00
Cube00
12 wins also came from non-WorldTour teams. Ridley claimed four wins with Uno-X Mobility, Orbea added three wins with Lotto, BMC and Factor ended the season with two WorldTour wins each via Tudor and Israel-Premier Tech, respectively, and one win for Scott from Q36.5.
Unlike the women’s peloton, no single brand dominates the men’s WorldTour to the same extent; Colnago’s haul accounts for 25.7% of WorldTour wins, but of note, all of that comes from one team, UAE, and so on a wins-per-team basis, the brand is far out front.
UAE Team Emirates-XRG claimed over 25% of all World Tour victories in 2025.
Only Canyon and Specialized sponsor multiple men’s WorldTour teams (two each), leaving 16 bike brands in the mix, though not all of them managed to chalk up a win. Specialized’s tally of 29 wins was split between Soudal-Quick Step and Red Bull-Bora-Hansgrohe, while Cérvelo and Trek, at 20 wins per brand, weren’t far behind despite sponsoring a single team each.
The winning formula: What equipment dominated the 2025 Women’s WorldTour
Behind every victory lies a web of technology that helps a rider cross the finish line first. Here’s what really won in 2025.
At the other end of the table, two brands will be closing out 2025 more disappointed than others. Bianchi and Cube were the only WorldTour-associated bike brands to finish the season without WorldTour victories as Arkéa-B&B Hotels will close and Intermarché-Wanty looks to merge with Lotto. Closing the season winless likely marks the end of the WorldTour journey for both brands, at least for now, as neither has a confirmed WorldTour team partner for 2026.
It was an unfruitful season for Cube, with Intermaché-Wanty not managing to claim a WorldTour win this season.
For Bianchi, this is a continuation of struggles to claim wins in recent years, with the team winning a single WorldTour race last year, and none in 2023. For Cube, 2025 was a real downturn from the moderate success the brand experienced in 2024, with Biniam Girmay winning three stages of the Tour de France along with the green jersey, and a win at Itzulia Basque Country for Louis Meintjes.
All-rounder or two-bike strategy?
One of the biggest topics of discussion when looking across the equipment of the 2025 season is the win split between single-bike and multi-bike strategies.
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